Opening Bid Unfiltered Only 10% enjoy shopping for clothes — Stitch Fix wants to change that
Oct 27, 2025
Matt Baer, the new CEO of Stitch Fix, discusses his mission to transform the struggling company with technology and personalization. He highlights the chaotic experiences in retail and positions Stitch Fix as a curated alternative. Baer emphasizes the role of AI in enhancing customer service while maintaining a hybrid approach with human stylists. He also shares insights on expanding product offerings and the importance of convenience in shopping. With renewed strategies, Baer is optimistic about reclaiming market share and improving customer experiences.
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Shopping Is Broadly Unenjoyable
- Less than 10% of people enjoy shopping for apparel in person and under 15% online, showing huge unmet demand for better experiences.
- Matt Baer believes Stitch Fix's blend of technology and human stylists uniquely addresses that gap.
Onboarding With Client Focus Groups
- Matt Baer ran client focus groups before and after joining to learn why customers joined or left Stitch Fix.
- Those insights formed the roadmap for the two-year transformation he led.
Curation Beats Infinite Choice
- Excess choice online creates paralysis; Stitch Fix filters selections to match a client's style, fit, and budget.
- That targeted selection creates convenience at every step of the customer journey.