Martha Woodward

Martha Woodward, co-founder of Quality Driven Software and expert in hands-off management, shares her journey from corporate to entrepreneurship. She delves into the importance of a performance pay system that aligns compensation with individual success, fostering engagement and motivation. Martha emphasizes empowering teams in decision-making, building a culture of accountability, and using customer feedback for continuous improvement. She highlights creative strategies for enhancing client satisfaction and the significance of a supportive company culture.