Martha Bennett, VP and Principal Analyst at Forrester with nearly 40 years in tech, dives deep into generative AI's evolution and real-world applications. She discusses the shift of generative AI from niche technology to essential enterprise tool, tackling challenges in implementation and the importance of human-AI balance. Bennett also highlights the implications of the EU AI Act, emphasizing strict accuracy standards, and explores how experienced companies are better positioned for integration. Trust, transparency, and historical lessons shape the future of AI interactions.

Exploring the complexity of generative AI, including large language models and guardrails. Customized models for conversational AI using company data. Secrets of personalized customer interactions with generative AI models.