Marko Thorhauer, a leading design director at IBM iX, dives into the transformative impact of AI on UX design. He discusses IBM's rich design heritage and how it continues to evolve amidst technological change. Marko emphasizes the need for designers to enhance business acumen and consulting skills to stay relevant. Additionally, he highlights the importance of continuous learning, collaboration with AI, and adapting design practices for a user-centric approach. Insightful perspectives await designers at any stage of their careers!
