#81 AI, UX, and the Evolution of Design Thinking with Marko Thorhauer from IBM iX

In this episode of The Future of UX, I sit down with Marko, a leading design director at IBM iX, to explore the evolving landscape of design and UX in the age of AI. Marko shares his insights on the deep-rooted design heritage at IBM, the impact of AI on design processes, and the importance of continuous learning in a rapidly changing environment. The discussion touches on the challenges and opportunities presented by AI, how designers can stay relevant, and why consulting and business acumen are becoming crucial skills in the design world. Whether you're a seasoned designer or just starting out, this episode offers valuable perspectives on where the future of UX is heading and how to prepare for it.

Key Insights:

• The long-standing design heritage at IBM and its modern applications.
• The role of AI in transforming design practices and the importance of understanding AI technologies.
• The necessity for designers to enhance their skills in business consulting and AI to remain relevant in the industry.
• How IBM is training its designers to work with and for AI, and the broader implications for the future of UX design.

Marko's resources:

IBM iX in DACH:

www.ibmix.de

IBM Design:

www.ibm.com/design

www.ibm.com/design/thinking

www.ibm.com/design/ai

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