Future of UX | Your Design, Tech and User Experience Podcast | AI Design

#81 AI, UX, and the Evolution of Design Thinking with Marko Thorhauer from IBM iX

Aug 29, 2024

Marko Thorhauer, a leading design director at IBM iX, dives into the transformative impact of AI on UX design. He discusses IBM's rich design heritage and how it continues to evolve amidst technological change. Marko emphasizes the need for designers to enhance business acumen and consulting skills to stay relevant. Additionally, he highlights the importance of continuous learning, collaboration with AI, and adapting design practices for a user-centric approach. Insightful perspectives await designers at any stage of their careers!

35:42

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Episode guests

Marko Thorhauer

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Episode notes

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Quick takeaways

AI is drastically transforming design processes, necessitating that designers understand AI technologies and ethical considerations to remain relevant.

The demand for designers to possess strong business acumen and soft skills has become essential for effective client collaboration and project success.

Deep dives

IBM's Design Heritage and Evolution

IBM has a long-standing commitment to design, which dates back to the mid-20th century. This heritage began with notable figures like Paul Rand, who established the first large-scale design program within a tech corporation. Over the decades, IBM has continued to adapt and enhance its design practices, especially in response to the digital challenges posed by emerging technologies such as AI. Currently, IBM iX employs around 3,000 designers globally and focuses on leveraging this expertise to help clients navigate complex digital transformations.

Intro

2min

Design Thinking at IBM: Leading with AI

7min

The Evolving Role of Designers in Business Consulting

2min

Integrating Business and Soft Skills into Design Education

4min

Navigating the Design Career Landscape

7min

AI and User-Centric Design Evolution

13min

In this episode of The Future of UX, I sit down with Marko, a leading design director at IBM iX, to explore the evolving landscape of design and UX in the age of AI. Marko shares his insights on the deep-rooted design heritage at IBM, the impact of AI on design processes, and the importance of continuous learning in a rapidly changing environment. The discussion touches on the challenges and opportunities presented by AI, how designers can stay relevant, and why consulting and business acumen are becoming crucial skills in the design world. Whether you're a seasoned designer or just starting out, this episode offers valuable perspectives on where the future of UX is heading and how to prepare for it.

Key Insights:

The long-standing design heritage at IBM and its modern applications.
The role of AI in transforming design practices and the importance of understanding AI technologies.
The necessity for designers to enhance their skills in business consulting and AI to remain relevant in the industry.
How IBM is training its designers to work with and for AI, and the broader implications for the future of UX design.

Marko's resources:

IBM iX in DACH:

www.ibmix.de

IBM Design:

www.ibm.com/design

www.ibm.com/design/thinking

www.ibm.com/design/ai

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