Consultant Mark Wainwright discusses the importance of curiosity in engineering sales, emphasizing the need for diverse sales strategies and personal relationships. The podcast highlights leveraging relationships, maximizing employee engagement, and navigating new project categories for sales success in engineering firms.

In this engaging discussion, Mark Wainwright, founder of Wainwright Insight and a seasoned consultant in business development, sheds light on the evolving role of sales in professional services. He emphasizes transforming the negative connotations of 'sales' into a more personal and supportive process. Mark introduces the concept of 'doer sellers,' blending expertise with sales skills. He shares insights on building trust with clients, evolving marketing strategies, and effective networking techniques that prioritize helping others.