Mark W. Johnson

Mark Johnson, a senior partner at Innosight and co-author of "Lead from the Future," emphasizes the need for leaders to envision their desired future to craft effective strategies. He discusses how a 'future-back' approach, as seen in companies like Apple and Johnson & Johnson, can transform decision-making and innovation. Johnson highlights the importance of adapting to rapid changes in sectors like education and the power of grassroots innovation at organizations like Intel. By focusing on future possibilities, managers can lead teams towards greater adaptability and success.