Mark McKnight, the CEO and President of Reflection Riding, shares his journey from dreaming of owning an outdoor store to leading a nature center. He discusses the importance of adaptability in career changes and the value of simply showing up. Mark vividly recounts the time he 'broke' Twitter with a groundbreaking Black Friday campaign, plus his strategies that skyrocketed Rock/Creek's e-commerce success. Providing insights into community building and conservation, he emphasizes the pivotal role of local input in establishing sustainable initiatives.