

E39 - Mark McKnight’s Morning Cup
Oct 9, 2023
Mark McKnight, the CEO and President of Reflection Riding, shares his journey from dreaming of owning an outdoor store to leading a nature center. He discusses the importance of adaptability in career changes and the value of simply showing up. Mark vividly recounts the time he 'broke' Twitter with a groundbreaking Black Friday campaign, plus his strategies that skyrocketed Rock/Creek's e-commerce success. Providing insights into community building and conservation, he emphasizes the pivotal role of local input in establishing sustainable initiatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Childhood Adventures to Outdoor Entrepreneurship
01:31 • 20min
Innovative Marketing Triumphs During Black Friday
21:30 • 3min
Navigating the Pressure of a Large Speaking Engagement
24:59 • 2min
Navigating Change and Community Engagement
27:00 • 13min
Building Community and Conservation: A Nature Center's Vision
39:31 • 3min