Mark Evans

A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractional CMO work.This was a really fun episode. We went deep into the nerdy nuances of fractional/interim CMO and advisory work.Some topics we explored include:Mark’s transition from reporter to marketing consultantHow he uses his training as a reporter to do positioning and messaging workThe challenges and frustrations of fractional CMO workWhy a strategic advisory work is his preferred way to engage with clientsHis thoughts on coaching, mentoring, and training in-house marketersThe value proposition of interim CMO vs. fractional CMOPricing and value calculations for advisors vs. fCMOsRefund policies and minimum commitment periodsSetting expectations and getting clear on goals before starting engagementsHow and when to turn down clients who aren’t a fitThe importance of continually marketing yourselfUsing video, podcasts, and showing up in person to build trust Books mentioned:The Inside Advantage by Robert Bloom and Dave ContiDon’t Make Me Think by Steve KrugRocket Surgery Made Easy by Steve KrugConnect with Mark:Marketing Spark (consulting website)Twitter

Former submariner and age group triathlete, Mark Evans, shares his inspiring story of overcoming severe injuries. The hosts also discuss the claims and science behind magnesium supplementation for triathletes. The guest recounts their challenges of racing in cold weather and their successful transition from the swim to the bike leg. They reflect on their journey of recovery and the emotional experience of returning to racing after a serious accident.