Mark Cox

Mark Cox, lead researcher at Spotless and a games user researcher, shares insights on the unique world of games user research. He highlights the influence of Atari-era roots and explains why traditional UX methods don't apply. Mark discusses the concept of "positive friction," where challenge can enhance gameplay. He emphasizes narrative testing using non-interactive prototypes and the importance of focus groups. Aspiring games UXRs are advised to develop their skills through mentorship and volunteer opportunities in indie games.