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Marissa Grover
Short-term rental co-host and systems coach who manages a large STR portfolio and helps other investors implement business systems, SOPs, and KPIs to scale operations and financial tracking.
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Oct 27, 2025
• 43min
WIIRE 202: Systems & Key Performance Indicators for Real Estate Investors
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Marissa Grover, a seasoned short-term rental co-host and systems coach, shares her expertise in optimizing real estate operations. She highlights the necessity of robust business systems and the impact of key performance indicators (KPIs) on financial tracking. Marissa discusses the importance of 'messy action' in system implementation and the role of monthly profit-and-loss statements in decision-making. She also emphasizes defining your business values and starting small with standard operating procedures to prevent overwhelm and scale effectively.
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