Women Invest in Real Estate WIIRE 202: Systems & Key Performance Indicators for Real Estate Investors
Oct 27, 2025
Marissa Grover, a seasoned short-term rental co-host and systems coach, shares her expertise in optimizing real estate operations. She highlights the necessity of robust business systems and the impact of key performance indicators (KPIs) on financial tracking. Marissa discusses the importance of 'messy action' in system implementation and the role of monthly profit-and-loss statements in decision-making. She also emphasizes defining your business values and starting small with standard operating procedures to prevent overwhelm and scale effectively.
AI Snips
Chapters
Transcript
Episode notes
Thrown Into STR Management
- Marissa accidentally started managing STRs when family rented and she offered to manage properties for others.
- That one property snowballed into dozens and forced her to learn systems quickly.
Built Business Three Times
- Marissa got a real estate license and partnered with brokerages that took 25% of profits three times.
- She rebuilt her company multiple times and learned systems the hard way to avoid repeating that loss.
Pick A Tool And Start
- Stop over-researching and pick a software or tool to start using immediately.
- Use YouTube and iterate; switching later is fine once you learn what you need.