Marina Bellini, President of Global Services and Digital Technologies at Mars, discusses the company's innovative integration of AI and digital services across its vast portfolio, including pet care and food. She shares insights from her first six months, emphasizing the balance between scalability and customization. Topics include Mars’ strategic AI platform MAX, the adoption of agile product models, and how the family-owned culture drives sustainable innovation. Marina also highlights GenAI applications enhancing pet health and marketing, showcasing Mars' commitment to long-term, responsible growth.
