Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) How Mars Uses AI and Platforms to Scale Value Across Brands
Jul 28, 2025
Marina Bellini, President of Global Services and Digital Technologies at Mars, discusses the company's innovative integration of AI and digital services across its vast portfolio, including pet care and food. She shares insights from her first six months, emphasizing the balance between scalability and customization. Topics include Mars’ strategic AI platform MAX, the adoption of agile product models, and how the family-owned culture drives sustainable innovation. Marina also highlights GenAI applications enhancing pet health and marketing, showcasing Mars' commitment to long-term, responsible growth.
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Shared Services Feeling Personal
- Shared services at Mars must feel personal for each business despite being scalable and digital.
- This approach unlocks organizational value while maintaining a sense of ownership by individual business units.
Mars Family Culture and Scale
- Mars operates across diverse industries with over 150,000 associates in 70+ markets.
- The company's fifth-generation family culture drives long-term commitment and innovation.
Mars' Dual Services and Tech
- Mars Global Services combines global scale with tailored services across functions like tech, HR, and legal.
- Digital Technologies drive transformation, ensuring compliant, stable, and responsible AI operations.
