Margarida Barreto, a creative marketing expert known for her design and storytelling prowess, dives into the art of crafting impactful video awareness campaigns using AI tools. She shares a step-by-step workflow for creating compelling content, emphasizing the significance of empathy and engaging visuals. Topics include using AI for innovative storytelling, transforming business education, and animating urgent environmental messages. Margarida also explores various AI voice generation tools and their role in enhancing emotional connections in multimedia creation.