Leveraging AI

177 | Building High-Impact Video Awareness Campaigns with AI with Margarida Barreto

Apr 1, 2025
Guest
Margarida Barreto
Margarida Barreto, a creative marketing expert known for her design and storytelling prowess, dives into the art of crafting impactful video awareness campaigns using AI tools. She shares a step-by-step workflow for creating compelling content, emphasizing the significance of empathy and engaging visuals. Topics include using AI for innovative storytelling, transforming business education, and animating urgent environmental messages. Margarida also explores various AI voice generation tools and their role in enhancing emotional connections in multimedia creation.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Visual Activism with Hybrids

  • Margarida Barreto uses AI tools to create "hybrids," anthropomorphic endangered animal characters.
  • These hybrids promote critical thinking and awareness of environmental issues.
ADVICE

Humor in Awareness Campaigns

  • Inject humor and irony into serious campaigns for better audience engagement.
  • This approach makes difficult topics more approachable and encourages reflection.
ADVICE

Research-Based Creative Process

  • Start creative projects with thorough research using AI tools like ChatGPT.
  • Verify information from reliable sources to ensure accuracy and credibility.
Get the Snipd Podcast app to discover more snips from this episode
Get the app