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Leveraging AI
177 | Building High-Impact Video Awareness Campaigns with AI with Margarida Barreto
Apr 1, 2025
Margarida Barreto, a creative marketing expert known for her design and storytelling prowess, dives into the art of crafting impactful video awareness campaigns using AI tools. She shares a step-by-step workflow for creating compelling content, emphasizing the significance of empathy and engaging visuals. Topics include using AI for innovative storytelling, transforming business education, and animating urgent environmental messages. Margarida also explores various AI voice generation tools and their role in enhancing emotional connections in multimedia creation.
45:28
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Quick takeaways
- AI tools enable rapid production of high-quality video campaigns, simplifying the process and making it accessible to non-experts.
- Margarida Barreto's innovative use of AI integrates research and creativity, fostering impactful narratives that raise awareness for critical issues.
Deep dives
The Evolution of Video Creation with AI
Creating high-quality videos used to be a time-consuming and expensive process that required multiple skilled professionals. Today, AI tools empower individuals to produce entire video campaigns on their own in under an hour. This includes all stages of production, from research and ideation to video editing, allowing people without technical skills to create quality content easily. The shift represents a dramatic change in how businesses and individuals can approach video marketing and content creation.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode