Guest Margaret Kerrison discusses the art of world-building, immersive storytelling, and themed entertainment. She shares insights on creating cohesive experiences in themed entertainment, collaborating with Disney Imagineers, and navigating the galaxy of Star Wars world-building. The chapter also explores immersive storytelling in video games, the power of personal connections in storytelling, and the importance of embracing uniqueness in writing and directing for success.

Margaret Kerrison, author of Immersive Storytelling for Real and Imagined Worlds, discusses engaging audiences in co-creating narratives, balancing screen time for human connection, and the power of immersive storytelling in museums. She also explores the Sleep No More experience and site-specific customization in locations like Avengers Campus.

Margaret Kerrison, Creative/Story Lead with 14 years of experience, discusses the importance of immersive storytelling and the role of writers in creating transformative experiences. She shares insights on working with IPs like Star Wars, the impact of multicultural influences on storytelling, and the evolution of storytelling in a post-COVID world.