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Creativity in Captivity
MARGARET KERRISON: The Story Around Us
Nov 17, 2022
Margaret Kerrison, author of Immersive Storytelling for Real and Imagined Worlds, discusses engaging audiences in co-creating narratives, balancing screen time for human connection, and the power of immersive storytelling in museums. She also explores the Sleep No More experience and site-specific customization in locations like Avengers Campus.
49:57
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Quick takeaways
- Immersive storytelling enhances audience engagement through sensory experiences and active participation in crafted worlds.
- Collaborative storytelling emphasizes diverse perspectives and unique contributions to create immersive experiences that resonate with audiences.
Deep dives
Elements of Immersive Storytelling
Immersive storytelling involves using multiple senses to transport individuals into a story environment, suspending their disbelief and making them believe they are truly present in a new world. This form of storytelling allows audience members agency by giving them a level of participation in the story, from passive observation to active engagement. The social aspect of immersive storytelling emphasizes connections between participants, either with other visitors, characters, or strangers, enhancing the sense of belonging and interaction within the created world.
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