Margaret Kerrison

Margaret Kerrison, an expert in immersive storytelling and creator connected to Star Wars Galaxy's Edge, shares her insights on engaging audiences in unique narratives. She discusses the key aspects of immersive storytelling, including the importance of sensory engagement and emotional roller coasters. Margaret emphasizes the value of audiences as active participants, detailing the 'three-second rule' for keeping them hooked. She also explores how personal experiences shape narratives, making them more relatable and significant in interactive environments.

Margaret Kerrison, a world builder and former Disney Imagineer, dives deep into the art of immersive storytelling. She shares insights on crafting narrative experiences in theme parks, emphasizing collaboration among diverse creative talents. Margaret recounts her journey from childhood storytelling to significant roles in iconic projects like Star Wars and Avengers Campus. She discusses the importance of authentic character development and how personal experiences shape compelling narratives, inviting aspiring writers to explore unique career paths in themed entertainment.