Immersive Storytelling For Real And Imagined Worlds - Margaret Kerrison

Oct 9, 2023

Margaret Kerrison, an expert in immersive storytelling and creator connected to Star Wars Galaxy's Edge, shares her insights on engaging audiences in unique narratives. She discusses the key aspects of immersive storytelling, including the importance of sensory engagement and emotional roller coasters. Margaret emphasizes the value of audiences as active participants, detailing the 'three-second rule' for keeping them hooked. She also explores how personal experiences shape narratives, making them more relatable and significant in interactive environments.