Marcus Keutel

Holger Harreis and Marcus Keutel from McKinsey share their insights on the digital transformation in retail. They discuss the hurdles like outdated IT systems and skills shortages that can stall progress. The conversation emphasizes the importance of aligning IT with business goals and empowering employees for a smoother transition. They also cover the integration of AI and strategic tech investments that can significantly enhance business value and market position, ensuring that retailers do not miss out on crucial opportunities.