Marci LaRoche

CEO of CHR (formerly Seay HR), an HR consulting firm. She previously led Makai HR through a growth phase and successful exit, and has experience in the PEO and HR tech spaces.

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Jul 14, 2025 • 1h 40min

Saying No to CEO Roles, Yes to Ownership

In this engaging discussion, Marci LaRoche, CEO of CHR and former leader at Makai HR, shares her journey from CEO to acquiring a small HR consulting firm. She explores the emotional complexities of ownership vs. CEO roles. Marci dives into the benefits of PEOs versus consulting firms and the importance of strategic partnerships, particularly in niche industries like pest control. She also highlights the growing role of AI in HR and the unique challenges of talent acquisition in today’s market, all while advocating for purpose-driven business practices.

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