In this discussion, Marci Cottingham, an associate professor of sociology at Kenyon College, shares her insights on the intense devotion of Pittsburgh Steelers fans. She explores the similarities between sports fandom and religious experience, highlighting the iconic 'terrible towel' as a sacred symbol. Cottingham emphasizes how rituals and communal ties foster identity among fans. Personal anecdotes reveal the profound emotional connections, while she calls for greater academic attention to the cultural significance of sports fandom.