Marchelle Mooney, VP of Sales at Mangomint, brings her unique perspective as a former salon owner to the podcast. She shares insights on why hiring for industry-specific expertise can outperform traditional SaaS backgrounds. Discover the evolution of sales strategies in vertical SaaS, from outbound to inbound, and how effective onboarding can foster customer loyalty. Marchelle also discusses the importance of tailored products and integrated support systems, ensuring customer success is a shared responsibility.