Marcel Henriquez, Managing Director at Red Data Solutions, and Andrew Herd, Senior Knowledge Management Engineer at the European Space Agency, dive into the fascinating world of digital twins. They explore how digital representations can enhance knowledge retention and operational efficiency within organizations. The conversation touches on ethical concerns surrounding digital avatars and the importance of personalization in AI. They also discuss data mapping innovations and the future of audio processing in podcasting, emphasizing a thoughtful, incremental approach to technological advancement.