Maggie Drysch

Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, shares her journey from equestrian to sports marketing executive. She discusses innovative partnership activation strategies, like the unique 'Purina Doghouse' initiative, enhancing community engagement. Maggie emphasizes the importance of relationship-building and navigating sponsor needs while balancing creativity and resources. Listeners will gain insights into managing partnerships effectively and utilizing social media for enhanced engagement in the sports industry.