Mads Ulrik Svendsen

Mads Ulrik Svendsen, CTO and founder of Sheer, shares insights from his journey in influencer marketing. He discusses how Sheer's data-driven platform empowers creators to maximize their authenticity in a landscape increasingly filled with AI content. Mads explores the evolving nature of influencer marketing, the importance of smaller creators, and the challenges of building a two-sided marketplace. He also highlights Sheer's unique features, future developments, and his personal strategies for balancing startup demands with well-being.