Giant Robots Smashing Into Other Giant Robots 596: Building Bridges Between Brands and Creators: The Story of Sheer
Nov 13, 2025
Mads Ulrik Svendsen, CTO and founder of Sheer, shares insights from his journey in influencer marketing. He discusses how Sheer's data-driven platform empowers creators to maximize their authenticity in a landscape increasingly filled with AI content. Mads explores the evolving nature of influencer marketing, the importance of smaller creators, and the challenges of building a two-sided marketplace. He also highlights Sheer's unique features, future developments, and his personal strategies for balancing startup demands with well-being.
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Authenticity Scales With Data
- Influencer marketing pairs large-scale reach with personal authenticity that builds trust.
- Sheer focuses on turning platform data into usable insights to scale that authenticity.
Data Overload Requires Distillation
- Social platforms expose hundreds to thousands of datapoints that can inform creative decisions.
- The challenge is surfacing the few actionable metrics marketers and creators actually need.
Pitch Brands With Verified Media Kits
- Creators should proactively pitch brands and send media kits showing verified audience data.
- Use aggregated reach metrics (not just follower counts) to demonstrate real impact.
