Maddy Jackson, an accomplished Account Executive with experience at Webflow, SafeGraph, and Procore Technologies, shares her expertise in sales tactics. She illustrates the significance of discovery calls and offers strategies to uncover client pain points. Maddy emphasizes tackling both hard metrics and soft impacts to accelerate deal cycles. She also suggests methods to engage hesitant prospects and how to handle being ghosted by potential clients. Her actionable insights aim to enhance communication and drive successful sales outcomes.