Maddy Jackson

Maddy Jackson from Webflow shares sales tactics like uncovering pain points, accelerating vendor reviews, and mitigating risks. Learn about strategies for multithreading, objection handling, and increasing stakeholder engagement in this insightful episode.

Maddy Jackson, Co-founder of Webflow, shares actionable sales advice like negotiating leverage and champion testing. Learn about crafting 'Gives' and 'Gets', identifying effective champions, and using labelling statements to access power in deals

Maddy Jackson, an expert in negotiations and sales strategy, shares invaluable insights from her rich experience as an Account Executive. She emphasizes the importance of identifying true decision-makers and encourages listeners to clarify their "Gives" and "Gets" during negotiations. Maddy discusses the necessity of engaging stakeholders early and testing potential champions by asking pointed questions. Additionally, she highlights effective strategies for collaborating across teams to streamline sales processes and make informed decisions. Get ready to elevate your sales game!