30 Minutes to President's Club | No-Nonsense Sales #288 - Testing Champions and Getting to Power (Maddy Jackson, Webflow)
34 snips
Apr 23, 2024 
Maddy Jackson, Co-founder of Webflow, shares actionable sales advice like negotiating leverage and champion testing. Learn about crafting 'Gives' and 'Gets', identifying effective champions, and using labelling statements to access power in deals
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Personalized Cold Emails
- Make the first line of a cold email about the prospect's needs.
- Personalize the email and highlight potential problems to grab attention and build trust.
Propose Meeting Sooner
- When scheduling a next step, propose meeting sooner than later.
- Shortening the deal cycle maintains momentum and displays proactiveness.
Give-Get Equilibrium
- Maintain a balance of "gives" and "gets" throughout the sales cycle.
- When offering something, always ask for something in return to move the deal forward equitably.