Maddie Armitage, Director of Data & AI Solutions at BT, brings over 20 years of expertise in data strategy and transformation. She dives into building data products that drive commercial success, emphasizing a product-led mindset and collaboration across teams. Maddie highlights the importance of understanding stakeholder needs and prioritizing outcomes to enhance efficiency. The discussion touches on the evolving role of the Chief Data Officer and why strong relationships are key to leveraging data as a valuable asset for organizational growth.