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Maddie Armitage

Director of Data & AI Solutions at BT Business. Extensive experience in digital strategy, data strategy, transformation, and product development across various sectors.

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Oct 8, 2024 • 45min

S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT

Maddie Armitage, Director of Data & AI Solutions at BT, brings over 20 years of expertise in data strategy and transformation. She dives into building data products that drive commercial success, emphasizing a product-led mindset and collaboration across teams. Maddie highlights the importance of understanding stakeholder needs and prioritizing outcomes to enhance efficiency. The discussion touches on the evolving role of the Chief Data Officer and why strong relationships are key to leveraging data as a valuable asset for organizational growth.