Maayan Eshkol

Maayan Eshkol, Monetization Economy Lead at Supersonic, shares her expertise in hybrid-casual game monetization. She delves into the intricate balance of integrating ads and in-app purchases, emphasizing player segmentation and strategic timing for monetization. Maayan explains how to use progress friction to offer incentives, the importance of embedding monetization from day one, and how dynamic tuning can enhance player experiences. She also addresses misconceptions about monetization and outlines the pivotal role of game economists in achieving a healthy game economy.