Deconstructor of Fun Masters of Publishing 4: Secrets to Winning Big with Game Monetization!
Nov 3, 2025
Maayan Eshkol, Monetization Economy Lead at Supersonic, shares her expertise in hybrid-casual game monetization. She delves into the intricate balance of integrating ads and in-app purchases, emphasizing player segmentation and strategic timing for monetization. Maayan explains how to use progress friction to offer incentives, the importance of embedding monetization from day one, and how dynamic tuning can enhance player experiences. She also addresses misconceptions about monetization and outlines the pivotal role of game economists in achieving a healthy game economy.
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Monetize Only After Player Is Invested
- Players must first feel motivated and capable to win before monetization kicks in.
- Combine that motivation with player maturity to time monetization effectively.
Screw Master Example: Monetize Near The Finish
- When players are deep into a level (e.g., 200/250 screws) they feel naturally nudged to buy a booster.
- Offer embedded, non-aggressive purchases at those friction points to finish the task.
Build Ads Into The Core Loop
- Embed ad monetization into the core loop from the beginning for hybrid casuals.
- Balance ads and IAP so both revenue streams coexist without harming retention.