Lulu Cheng Meservey

Lulu Cheng Meservey, CEO and Founder of Rostra, specializes in helping Silicon Valley founders communicate effectively. She advocates for the 'Go Direct' strategy, emphasizing that a strong communication plan is vital alongside product development. Lulu shares insights on the messaging challenges faced by tech leaders and analyzes the communications of major companies like Tesla and Meta. She also discusses the significance of a clear company mission and how targeted communication can influence key stakeholders, shedding light on the evolving role of founders in the tech narrative.