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Lulu Cheng Meservey

Creator of Rostra, an advisory firm focused on founder-led comms. Previously CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack.

Top 3 podcasts with Lulu Cheng Meservey

Ranked by the Snipd community
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2,554 snips
Sep 16, 2025 • 1h 49min

How To Build A Cult | Lulu Cheng Meservey

Lulu Cheng Meservey, a communications strategist and creator of Rostra, shares her insights on effective storytelling and leadership. She discusses why trust is critical, highlighting how it can be nurtured through relatable narratives. The conversation touches on the pitfalls of corporate communication and the need for emotional connection in a noisy media landscape. Meservey also offers practical advice on handling public relations attacks while maintaining authenticity and emphasizes the importance of being proactive in reputation management.
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965 snips
Dec 23, 2025 • 1h 11min

Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

Join venture investor Alfred Lin as he shares insights on distinguishing inputs from outputs and the value of daily routines. Tech founder Bret Taylor shares his thoughts on founder accountability and the evolving role of AI. Behavioral scientist Logan Ury delves into attachment theory’s impact on dating. NFL legend Bill Belichick emphasizes the importance of preparation and learning from experience. Plus, value investor Anthony Scilipoti discusses the necessity of human judgment amid AI advancements, while Lulu Cheng Meservey highlights the art of building trust.
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193 snips
Sep 24, 2025 • 50min

Uncapped #25 | Lulu Cheng Meservey

Lulu Cheng Meservey, founder of Rostra and author of the Flack newsletter, shares her insights on modern communication strategies. She discusses the 'moment' comms are having, emphasizing the importance of storytelling and authenticity. Lulu highlights how clarity versus personality shapes messaging and the unique roles of word choice and narrative arcs in persuasion. She also reflects on the implications of perceived reputation in recruitment and predicts that the human element in comms will remain essential as media evolves.

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