Uncapped with Jack Altman Uncapped #25 | Lulu Cheng Meservey
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Sep 24, 2025 Lulu Cheng Meservey, founder of Rostra and author of the Flack newsletter, shares her insights on modern communication strategies. She discusses the 'moment' comms are having, emphasizing the importance of storytelling and authenticity. Lulu highlights how clarity versus personality shapes messaging and the unique roles of word choice and narrative arcs in persuasion. She also reflects on the implications of perceived reputation in recruitment and predicts that the human element in comms will remain essential as media evolves.
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Aura Is Communication
- Aura in founders equates to strong communication and clear positioning.
- Curate reputation by choosing a truthful, strategic set of messages tied to your mission.
Narrative Arcs Drive Perception
- Every great story needs a problem and a resolution to form a narrative arc.
- Position where you are on that arc so audiences infer the future you want.
People Maintain A Reputation Set Point
- Audiences hold a homeostatic 'set point' for how much acclaim you deserve.
- Aim to appear 'underrated' so people will raise your perceived value.