Lulu Cheng Meservey, founder and CEO of Rostra, offers invaluable insights on modern communication strategies for tech founders. She emphasizes the 'Go Direct' principle, enabling founders to control their narratives. Lulu discusses the importance of mission clarity, targeting decision-makers, and the nuances of speaking directly to audiences. She analyzes communication tactics from Tesla and Meta, showcasing how narrative shapes public perception. Her expertise highlights why a strategic approach to communications is vital in today's rapidly evolving tech landscape.