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Luke Pastina
Director of Certification and coach at StoryBrand who supports and advises StoryBrand guides and coaches on messaging strategy and client nurturing practices.
Best podcasts with Luke Pastina
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52 snips
Dec 1, 2025
• 29min
#48: How to Grow a Consulting Business in Uncertain Times
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Kris Jones, founder of Red Door Stories and a seasoned StoryBrand Certified Guide, teams up with Luke Pastina, Director of Certification, to dive into the nuances of growing a consulting business amidst economic uncertainty. They discuss the importance of uncovering clients' real problems through active listening and collaborative processes. Kris shares strategies for refining messaging, raising prices confidently, and building trust with potential clients through testimonials. Discover how storytelling can elevate your marketing approach in challenging times.
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