Luke Mulks, VP of Business Operations at Brave Software, dives into the revolutionary Basic Attention Token (BAT). He explains how BAT, born in 2017, addresses digital advertising inefficiencies through a privacy-centric model using Ethereum. The conversation highlights BAT's strategic growth, its value in DeFi, Web3 gaming, and partnerships with major brands and creators like Mr. Beast. Luke emphasizes the shift toward user empowerment and monetization in the digital landscape, paving the way for a more transparent and engaging online experience.

Luke Mulks, VP of Business Operations at Brave Software, discusses the Principal-Agent Problem in Big Tech, emphasizing user-first design. Topics include Brave's opt-in advertising, dark patterns, web monetization history, freedom vs. privacy, and the importance of transparent features.