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The Brave Technologist
How BAT is Shaping the Future of Digital Advertising and the Attention Economy
Jul 31, 2024
Luke Mulks, VP of Business Operations at Brave Software, dives into the revolutionary Basic Attention Token (BAT). He explains how BAT, born in 2017, addresses digital advertising inefficiencies through a privacy-centric model using Ethereum. The conversation highlights BAT's strategic growth, its value in DeFi, Web3 gaming, and partnerships with major brands and creators like Mr. Beast. Luke emphasizes the shift toward user empowerment and monetization in the digital landscape, paving the way for a more transparent and engaging online experience.
34:35
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Quick takeaways
- The Basic Attention Token (BAT) revolutionizes digital advertising by rewarding users directly for their attention, creating a more user-centric ecosystem.
- BAT has expanded beyond advertising into DeFi and NFTs, showcasing its growing utility and potential across various digital platforms.
Deep dives
Understanding the Basic Attention Token (BAT)
The Basic Attention Token (BAT) was created to address issues in the digital advertising space by providing a user-centric model that rewards users for their attention. Launched in 2017, BAT evolved from initial challenges with Bitcoin payment systems and sought to incorporate the principles of tokenization seen in the Ethereum community. The core idea is that users should receive a share of the revenue generated from their attention while browsing, establishing a direct connection between users, advertisers, and content creators. This approach not only enhances monetization for users but also fosters a more transparent and efficient advertising ecosystem.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode