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Luke Bradley-Jones
President of The Economist, responsible for strategy around subscriptions, product and distribution; guest on the episode to discuss The Economist’s approach to AI, partnerships and business model.
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Sep 18, 2025
• 37min
Why The Economist isn't doing deals with OpenAI
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Luke Bradley-Jones, President of The Economist, discusses the publication's unique stance on AI, opting not to partner with OpenAI while focusing on customer relationships. He outlines a strategy for a post-search world by emphasizing differentiation and direct connections with readers. Luke introduces their new Substack newsletter, 'Off the Charts,' for niche data journalism. He argues The Economist excels with in-depth analysis over AI summaries, and he shares insights on alternative revenue streams and the importance of adapting to new media landscapes.
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