Luke Bradley-Jones
President of The Economist; responsible for strategy and product initiatives, including subscriber experiences, video and AI-driven product development.
Best podcasts with Luke Bradley-Jones
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Sep 18, 2025 • 37min
Why The Economist isn't doing deals with OpenAI
Luke Bradley-Jones, President of The Economist, discusses the publication's unique stance on AI, opting not to partner with OpenAI while focusing on customer relationships. He outlines a strategy for a post-search world by emphasizing differentiation and direct connections with readers. Luke introduces their new Substack newsletter, 'Off the Charts,' for niche data journalism. He argues The Economist excels with in-depth analysis over AI summaries, and he shares insights on alternative revenue streams and the importance of adapting to new media landscapes.
Nov 18, 2025 • 54min
Inside The Economist’s Ferrari strategy
Luke Bradley-Jones, President of The Economist, shares insights on leveraging luxury branding with strategies inspired by Ferrari. He discusses the importance of premium content over mass subscriptions, emphasizing quality journalism. Luke reveals how The Economist is modernizing with video initiatives while preserving its core values and editorial standards. He also addresses the challenges posed by AI and the need for distinctive storytelling in a crowded media landscape, aiming to enhance subscriber experiences without compromising integrity.
