The Rebooting Show Inside The Economist’s Ferrari strategy
Nov 18, 2025
Luke Bradley-Jones, President of The Economist, shares insights on leveraging luxury branding with strategies inspired by Ferrari. He discusses the importance of premium content over mass subscriptions, emphasizing quality journalism. Luke reveals how The Economist is modernizing with video initiatives while preserving its core values and editorial standards. He also addresses the challenges posed by AI and the need for distinctive storytelling in a crowded media landscape, aiming to enhance subscriber experiences without compromising integrity.
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Lift The Veil On The Hive Mind
- The Economist preserves a collective, anonymous editorial voice while making journalists more visible in audio and video.
- The Insider videos reveal the newsroom debates without abandoning the hive-mind point of view.
Design Products From Subscriber Research
- Build products from customer research showing what subscribers actually want.
- The Economist created Insider because subscribers asked to get closer to journalists and the thinking behind stories.
Inside The Monday Editorial Meeting
- Luke describes the Monday editorial meeting as a 'university tutorial on steroids' with robust debate feeding leaders.
- He was struck by how that crafted debate becomes the authoritative weekly point of view.