Lukas Rose

Lukas Rose, CEO of Germany’s ProperBird, shares insights on the exclusive inventory game in Europe's real estate market. He discusses how competition thrives on unique listings while describing the U.S. market as an anomaly. Lukas touches on the challenge of slow tech adoption and the intriguing lead sources of real estate agents, which include unexpected allies like dogs and kids. He also delves into innovative monetization strategies, emphasizing the importance of user engagement and the emotional trust that shapes client-agent relationships.