Context with Mike DelPrete Lukas Rose: Exclusive Inventory in Europe
Apr 22, 2025
Lukas Rose, CEO of Germany’s ProperBird, shares insights on the exclusive inventory game in Europe's real estate market. He discusses how competition thrives on unique listings while describing the U.S. market as an anomaly. Lukas touches on the challenge of slow tech adoption and the intriguing lead sources of real estate agents, which include unexpected allies like dogs and kids. He also delves into innovative monetization strategies, emphasizing the importance of user engagement and the emotional trust that shapes client-agent relationships.
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No MLS Drives Portal Competition
- Europe lacks an MLS, so listings appear on different portals exclusively or temporarily.
- This exclusivity compels portals to aggressively secure agent listings individually.
Exclusive Listings Form Portal Advantage
- In Germany, agents choose portals to list with, creating exclusive inventory segments.
- Exclusive listings typically represent about 20% of listings on portals like ImmoVelt.
Exclusive Model Encourages Innovation
- European multiple exclusive portal model fosters competition and innovation among portals.
- Seekers prefer a unified database, but exclusivity drives portal effort.