Context with Mike DelPrete
Lukas Rose: Exclusive Inventory in Europe
Apr 22, 2025
Lukas Rose, CEO of Germany’s ProperBird, shares insights on the exclusive inventory game in Europe's real estate market. He discusses how competition thrives on unique listings while describing the U.S. market as an anomaly. Lukas touches on the challenge of slow tech adoption and the intriguing lead sources of real estate agents, which include unexpected allies like dogs and kids. He also delves into innovative monetization strategies, emphasizing the importance of user engagement and the emotional trust that shapes client-agent relationships.
27:30
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Quick takeaways
- Lukas Rose emphasizes that the competitive landscape in Europe’s real estate is driven by the need for portals to collaborate with agents for better listings and market insights.
- The importance of understanding user motivations prior to product launch is highlighted, as many agents rely on trust instead of solely data-driven metrics.
Deep dives
Sales and Market Intelligence for Real Estate Portals
Proper Bird focuses on providing sales and market intelligence to real estate portals by collecting, normalizing, and deduplicating listings and agent information from over 20 markets. This system allows portals to identify agents they can collaborate with to increase their earnings by comparing listings across different platforms. In regions like Europe, where no central MLS exists, this service becomes crucial as it reveals opportunities that would otherwise remain hidden in local markets. For example, portals can discover agents with more competitive listings elsewhere and actively attract them to improve their own offerings.
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