Luis Fernando

Luis Fernando is the founder of Amor Perfecto, a trailblazer in Colombia's coffee roasting revolution. He discusses his journey from a florist to coffee innovator, breaking legal barriers to enhance coffee quality at origin. Luis highlights the importance of sustainability in coffee farming and fair pricing, showcasing how innovative practices can transform the global market. He also explores Colombia's unique coffee diversity and emphasizes the power of local roasting and community-driven efforts to uplift producers and coffee culture.