Keys To The Shop : Equipping Coffee Shop Leaders

294 : At Origin Roasting Revolution w/ Luis Fernando, founder of Amor Perfecto!

Jul 27, 2021

Luis Fernando is the founder of Amor Perfecto, a trailblazer in Colombia's coffee roasting revolution. He discusses his journey from a florist to coffee innovator, breaking legal barriers to enhance coffee quality at origin. Luis highlights the importance of sustainability in coffee farming and fair pricing, showcasing how innovative practices can transform the global market. He also explores Colombia's unique coffee diversity and emphasizes the power of local roasting and community-driven efforts to uplift producers and coffee culture.

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Intro

00:00 • 5min

From Florist to Coffee Innovator

05:22 • 29min

The Sustainable Brew: Coffee Pricing and Farming

34:24 • 17min

Exploring Colombia's Rich Coffee Diversity

51:03 • 2min

Empowering Coffee Producers

53:05 • 9min

Inspiration and Community in the Coffee Industry

01:02:28 • 3min

We generally assume that roasting happens once green coffee leaves its county of origin taking much of the coffee's value along with it. But there is a growing movement of entrepreneurs who are keeping their coffee's value right at home by roasting at origin and shipping direct to shops and consumers. 25 years ago that movement was catalyzed and led by today's very special guest, Luis Fernando, Founder of Amor Perfecto in Colombia.

Luis' quest was to bring the freshest, best tasting Colombian coffee to the world and he started by breaking the law. It was illegal at the time to roast and/or sell quality beans locally but through his passion, championing roasted at origin Colombian coffee, Luis not only was able to get the law changed but has today built global team of FNC-affiliated growers, agricultural technology companies, master roasters, baristas, packagers, chefs and coffee aficionados all brining the finest Colombian Coffee to the entire world.

Luis and his team at Amor Perfecto have won a host of awards for their coffee, barista skill, and business. The most impressive result of all Luis' work though is his legacy and the impact Amor Perfecto has had on countless professionals, farmers, and like minded entrepreneurs.

In this episode we cover:

We cover:

From flowers to coffee
Adding value at origin
From illegal operation to trail blazer
Changing laws to revolutionize coffee culture in Colombia
Barista competitions and networking
Learning to roast and developing the business
True local coffee
Exporting origin roasted coffee
Advice to other entrepreneurs at origin
Developing professional barista culture
Partnering with growers
Sustainability legacy and future farmers

Links:

www.amorperfecto.com

Episodes to listen to next:

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265 : Gaining Clarity on Transparency w/ Jonas Lorenz of The Pledge

061 : You Don't Know Beans about Brazil w/ Kelly Stein, Coffea Podcast

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