Lucy Simkins, an English teacher turned entrepreneur, shares her inspiring journey of transforming a side hustle into a 7-figure business without relying on Google. She reveals her strategies for creating engaging content and effective lead capture while navigating social media's complexities. The discussion covers growing a YouTube channel, optimizing email marketing, and mastering sales funnels. Lucy highlights the importance of adaptability in the fast-paced digital landscape, offering invaluable insights for anyone looking to monetize their online presence.