Lucien Pagès, a Paris-based communications guru with a rich history in fashion PR, shares his fascinating journey from interning at Yves Saint Laurent to founding and selling his own agency. He discusses the cultural contrasts between American and European fashion perspectives, offering humorous insights into coffee preferences. Lucien reflects on the evolution of the PR landscape, emphasizing the importance of authenticity and storytelling in brand representation. Their conversation reveals the dynamic challenges and relationships within the luxury fashion industry.