Fashion People The PR Guy
Feb 28, 2025
Lucien Pagès, a Paris-based communications guru with a rich history in fashion PR, shares his fascinating journey from interning at Yves Saint Laurent to founding and selling his own agency. He discusses the cultural contrasts between American and European fashion perspectives, offering humorous insights into coffee preferences. Lucien reflects on the evolution of the PR landscape, emphasizing the importance of authenticity and storytelling in brand representation. Their conversation reveals the dynamic challenges and relationships within the luxury fashion industry.
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Lucien Pagès' Childhood
- Lucien Pagès grew up in Les Cévennes, a remote, mountainous region in the South of France.
- His parents ran a restaurant, and he developed a love for fashion through magazines and TV shows.
American Influence
- As a young person in France, Lucien Pagès was fascinated by American culture.
- He bought an American flag sweater with his first internship earnings from Yves Saint Laurent.
Yves Saint Laurent Internship
- Lucien Pagès interned at Yves Saint Laurent's studio, witnessing the designer's process and the house's culture.
- He observed Saint Laurent draping and designing, recognizing the end of an era in haute couture.