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Fashion People
The PR Guy
Feb 28, 2025
Lucien Pagès, a Paris-based communications guru with a rich history in fashion PR, shares his fascinating journey from interning at Yves Saint Laurent to founding and selling his own agency. He discusses the cultural contrasts between American and European fashion perspectives, offering humorous insights into coffee preferences. Lucien reflects on the evolution of the PR landscape, emphasizing the importance of authenticity and storytelling in brand representation. Their conversation reveals the dynamic challenges and relationships within the luxury fashion industry.
01:14:13
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Quick takeaways
- Lucien Pagès recounts his transformative experiences in fashion, from interning at Yves Saint Laurent to establishing his global PR agency.
- The podcast highlights the shift in fashion towards creating practical designs for everyday life while maintaining their artistic value.
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Insights from the Fashion World
The discussion highlights the ongoing evolution of fashion and the importance of connecting fashion design with real-life applicability. Mica Prada and Ralph Simmons emphasized creating 'real clothes for real life,' moving away from overly conceptual designs. This marks a shift in how collections are perceived, as fashion increasingly reflects everyday wear while still provoking thought. Observers noted that although initial reactions may be lukewarm, deeper contemplation often leads to a greater appreciation of the designs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode